GWM defines its dealer network with 28 partner groups

By Redação AutoIndústria | Translated by Jorge Meditsch

Just a few days after revealing the Haval H6, the GWM operation in Brazil takes shape with the definition of the partners that will be part of the manufacturer’s sales and services network.

The list includes 28 groups initially committed to opening 50 dealerships in the first semester of 2023. The company’s plans foresee 133 points in 112 cities until the second half of 2014.

According to GWM, the initial net will cover 100% of the national territory with locals and build schedules already defined. “The criterion to choose the 28 groups considered their capacity to deliver services and customer satisfaction, as well as each company’s regional force. The result is a network already located in the main strategic points in the country”, said in a note Oswaldo Ramos, GWM’s CEO.

To structure the network, GWM divided the country into 35 operation areas, where each partner group will have exclusivity – a way to provide the representative companies with scale gains in sales and better service coverage.

“The GWM’s model benefits both the partner and the customer. On one side, the partner will be responsible for a region where it can fully dedicate itself to knowing its public and strengthening the customer’s relationship. On the other hand, the consumer can get a more personalized relationship”, resumes Alexandre Oliveira from GWM’s sales and network development area.

To assist the customer, the network prepares home delivery and pick-up services and online sales for cars purchase or subscriptions, and even post-sales services booking. For more complex situations, the company will also have cars to lend.

The authorized network will demand a R$ 1 billion investment by the groups, including expenses with construction, equipment, and hiring and training employees. The estimate is that the GWM network will generate 2 thousand direct jobs by 2025.