Cost of ownership is the main obstacle to automobile sales

By Redação AutoIndústria | 2/27/23 | Translated by Jorge Meditsch

The cost of owning and maintaining a car is the main hindrance for the Brazilian vehicle market to growing significantly. This is what shows the “Ipsos Drivers 2023” research performed last December, whose results have just been released.

The Ipsos research institute heard online 1.2 thousand people all over Brazil. The interviewed cited spontaneously five obstacles to purchasing an automobile, whether new or used, involving or not an exchange.The high ownership cost was the main hindrance to buying a vehicle for 33.4% of the participants.

Financing taxes, with 32.5% of mentions, are the second main reason for discouragement, exactly the same percentage as fuel costs, which in 2022 led the list of the poll.

Nonetheless, the research detected the automobile is still the main transportation mean for 48% of the interviewed, with the bus figuring in second place, mentioned by 44.3%.

Most A-class users, 74.5%, have the car as the first transit option in urban centers. The percentual falls to 64.9% in B-class and only 36.5% in C-class users.

Another important Ipsos Drivers 2023 data: only 22.9% of the interviewed declared to have opted to work at home, while 58.7% keep working out of home five or more days a week.