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GM lingers reacting to the discount package and loses market for Fiat and VW

The Italian brand finished June with a 23.6% share, while Chevrolet achieved only 15.1%

By Alzira Rodrigues | 07/03/23 | Translated by Jorge Meditsch

General Motors was the slowest among the main manufacturers in the country to react to the cheaper car package. It took days to inform the new prices and was also slow reinvoicing. Therefore, it finished June as third in the sales ranking with a 15.1% share, 0.7 less than in May.

The leader, Fiat, increased its share from 20.7% to 23.6%. Volkswagen, which announced its price discounts on June 5 night, on the eve of the government’s measure publication, kept second among the bestselling brands with 16.3%. In the previous month, its share was 16%.

Of the 179.9 thousand automobiles and light commercial vehicles licensed in June, 42.4 thousand were Fiat and 29.4 thousand Volkswagen. GM registered 27.1 thousand and was followed by Toyota, Hyundai and Renault. The French brand, which has one of the country’s most affordable cars, the Kwid, gained 1.1 percent and closed June with a 5.8% share.

Hyundai achieved 6.9% of the light vehicle sales in June (6.6% in May), and Toyota, which has no entry or compact models, lost space as its share declined from 9.9% to 9.6%.

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Alzira Rodrigues

Jornalista formada pela Universidade Metodista de São Paulo, iniciou a cobertura do setor automotivo em 1981 na Sucursal do ABC de O Estado de S. Paulo. Manteve-se na área desde então, passando por outros jornais e também revistas e sites.

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