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SUVs dominate retail, and hatches prevail in the wholesale market

Honda HR-V was August's common-consumer predilect, as Hyundai HB20 led factory direct sales

By Alzira Rodrigues | 9/14/23 | Translated by Jorge Meditsch

With retail sales accounting for 56% of the automobile market in August, this segment’s sales ranking is completely different than wholesale. While the common consumer prefers SUVs, hatches prevail in direct sales.
Half of the ten retail market most purchased models are SUVs, with the Honda HR-V leading the market last month.

Hyundai Creta is the third on the list, and the Chevrolet Tracker and Fiat Fastback are fifth and seventh. VW T-Cross is the tenth among the common consumers’ preferred models.

Wholesales’ scenario is completely different. Four of the five leading models are hatches, with the Hyundai HB20 first, followed by the Fiat Mobi, VW Polo and Chevrolet Onix. The exception is the Onix Plus sedan, in fifth place. Wholesales Top 10 ranking also include the Jeep Renegade, Fiat Cronos and Argo, Tracker and Peugeot 208.

Considering direct and retail sales, August’s leader was the Onix, followed by the Polo, HB20, Onix Plus, Fiat Mobi, Tracker, Argo, T-Cross and Jeep Compass. By model, wholesales has a higher weight in sales by model in the country.

The HR-V SUV is currently Honda’s bestseller model, overcoming the new City Hatch and Sedan, which do not figure in any Top 10 sellers ranking in the country.

August 2023

AUTOMOBILES – Wholesales by model

1st HONDA/HR-V 5.322
2nd GM/ONIX 4.813
3rd HYUNDAI/CRETA 4.504
4th VW/POLO 3.904
5th GM/TRACKER 3.595
6th FIAT/FASTBACK 3.403
7th GM/ONIX PLUS 3.156
8th TOYOTA/COROLLA 3.095
9th HYUNDAI/HB20 3.054
10th VW/T CROSS 2.882

AUTOMOBILES – Retail bestsellers

1st HYUNDAI/HB20 4.999
2nd FIAT/MOBI 4.413
3rd VW/POLO 4.316
4th GM/ONIX PLUS 3.899
5th GM/ONIX 3.532
6th JEEP/RENEGADE 3.454
7th FIAT/CRONOS 3.416
8th FIAT/ARGO 3.202
9th GM/TRACKER 2.777
10th PEUGEOT/208 2.687

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Alzira Rodrigues

Jornalista formada pela Universidade Metodista de São Paulo, iniciou a cobertura do setor automotivo em 1981 na Sucursal do ABC de O Estado de S. Paulo. Manteve-se na área desde então, passando por outros jornais e também revistas e sites.

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