Nissan unites three operations to create Latam

By Redação AutoIndústria | Translated by Jorge Meditsch

Nissan gathered three of its operations – the Mexican (NMEX), Importers Business Unit (NIBU) and South America (NSAM) – in a single structure named Nissan Latin America (Latam).

The announcement was made by Makoto Uchida, Nissan Motor’s CEO, during a visit to the manufacturer’s industrial complex in Resende, RJ. According to Uchida, the change strengthens the importance of Latin America in the company’s global context.

Latam was created on November 1 and is presided by Guy Rodriguez, also Nissan South America’s president.

In his opinion, “Latin America is a key region for Nissan not only due to businesses and production, but also for the growth and development potential led by the talent and quality delivered by its collaborators”, said Rodríguez.

He believes Latam would strengthen the brand’s presence in the region, providing great opportunities for its talents. “Therefore, we will potentialize the business and our corporate culture in the new phase we are beginning and simultaneously keep our strategy of exceeding our customers” expectations.

Jérémie Papin, Nissan Americas’ president, said about the new structure: “Sustainable growth in America is a key factor for a solid future for the company. Assembling Mexico, South America and NIBU in a single business unit will position us to enjoy our manufacturing operations better, accelerating our performance”.

Nissan Latam integrates 39 countries: Mexico (Nissan Mexicana), Bolivia, Colombia, Ecuador, Paraguay, Uruguay, Central America and Caribbean countries (NIBU), and Argentina, Brazil, Chile and Peru (NSAM).

Among the vehicles produced in the region stand the Kicks SUV, in Brazil, the Frontier pickup, in Argentina, and the new Versa in Mexico. The Japanese manufacturer announced this month it would increase its investments in Brazil to about R$ 2.8 billion up to 2025 to refurbish the Kicks and manufacture a new SUV in Resende.

Photo: Nissan