Nonetheless, in absolute numbers, the performance in the first two weeks was lower than in the same period in August
The light vehicle market fell in September’s first half compared to the same period in August. 73,864 automobiles and 76,786 light commercial vehicles were sold, 3.8% less than in the previous month.
But, as this month had one working day less in the period due to the Independence holiday, the daily sales average grew 5.8% in the same comparison, from 6,980 to 7,386, according to preliminary data from a retail source.
With a total of 21 working days, September shall not repeat the 2022 performance record, from August, with 23 working days, when 194 thousand light vehicles were licensed.
Based on the results of the first fifteen days, Bright Consulting – which released this Friday, 9/16, an analysis of the period – maintains the sales projection of 178 thousand units in September. So, the nominal fall should be near 8%.
Fiat maintained the market lead with 15.3 thousand sales and a 20.7% share in the period. General Motors follows suit (12.7 thousand units and 17.3% share), ahead of Volkswagen (11.3 thousand and 15.3%), Hyundai (7.4 thousand and 10%) and Toyota (6.9 thousand and 9.3%).
According to Bright Consulting, direct sales in the first half of September kept at 47%, equal to the same period in August. Normally, this percentage grows in the second half of the month.
Retail sales have been affected by the high-interest rates and the default increase, which reached 7% last month – twice the usual in the sector – as informed by Anfavea’s president, Márcio de Lima Leite. With the semiconductors crisis reduction since August, the product offer has grown, favoring sales for large fleet operators, especially rental companies.
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