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Toyota overcomes VW in brands’ direct sales ranking

Direct sales this year are larger than at the beginning of 2022

By Alzira Rodrigues | 3/3/23 | Translated by Jorge Meditsch

According to Fenabrave’s monthly sales report, direct sales can grow due to the reduction of retail transactions, “which are more susceptible to market oscillations”. That is what happened at the beginning of this year, marked by difficulties in obtaining credit and high interest that are keeping common consumers far from the dealerships.

Direct sales share reached 43.92% in the first bimester, almost 3% more than one year ago. This purchase modality includes large fleet owners, rental companies, taxi drivers, rural producers, and disabled persons.

For the dealers, retail sales usually ensure larger sales margins. Therefore, it is important to separate the direct business ranking from sales to commons consumers. Among the ten retail bestselling brands in the first bimester, Fiat and General Motors kept the first and second positions they also occupy in the general ranking, but Toyota shows up as third, overcoming Volkswagen.

The four brands’ shares in retail are 17,7%, 16%, 13,4% and 13,2%. Right after are Hyundai (10.74%), Renault (5.17%), Honda (5,05%), Nissan (3.94%) and Jeep (3.61%).

The Corolla Cross was the fourth bestselling car in retail, with 5.232 units delivered in the first two months. The Hilux pickup is second in the light commercial ranking, losing only to the general market leader, Fiat Strada.

The five leaders in direct sales are Fiat (27.71%), GM (17.16%), VW (16.16%), Jeep (11.38%) and Renault (6.72%). Toyota is sixth with a 5.46% share, trailed by Hyundai (4.70%), Nissan (2.56%) and Peugeot (2.20%).

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Alzira Rodrigues

Jornalista formada pela Universidade Metodista de São Paulo, iniciou a cobertura do setor automotivo em 1981 na Sucursal do ABC de O Estado de S. Paulo. Manteve-se na área desde então, passando por outros jornais e também revistas e sites.

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