Nissan overcomes Honda in July’s first fortnight

By Alzira Rodrigues | 7/18/23 | Translated by Jorge Meditsch

After closing the fiscal year in March with a 2.9% market share, Nissan keeps firm in its project to gradually expand its presence in the Brazilian market.

“In the second trimester, we achieved 3.3%”, says Gonzalo Ibarzábal, president and general director of Nissan in Brazil, revealing that the aim is to reach 3.9% up to the end of the current fiscal year.

In the last fortnight’s bestselling brands balance, Nissan has surpassed Honda. It had 3,357 vehicles licensed and a 3.2% share, which granted it eighth place in the Top 10. Honda followed suit with 3,106 registers, 3% and ninth pace.

Honda has lost market share since it suspended the national Fit and Civic lines. On the other side, Nissan consolidated its local portfolio with five models, with only the Kicks SUV produced locally.

“We are operating the Resende plant in two shifts and a balance between offer and demand”, commented Gonzalo, assuring there are no plans to reduce local production as some brands are currently doing.

The other Nissan models are the Mexican New Versa, recently launched, the also Mexican Sentra, the Argentinian Frontier pickup and the electric Leaf. According to the company’s president, the demand for all models is growing.

The R$ 1.3 billion brand’s investment program, announced in April last year, reviews the production of new vehicles in the country and the modernization of the local plant. For now, the company does not disclose when future launches will happen.

“We will keep expanding the participation this year with the current portfolio”, said Gonzalo. In the disputed SUV segment, the Kicks is sixth this year, with more than 22 thousand deliveries and a 6.42% share, according to Fenabrave’s data.

Regarding the federal government’s affordable car program, the executive qualified it as positive but said that for the Brazilian market keep growing, it is needed, among other factors, to reduce interest rates.

He also defended previsibility as key for a sector that works with medium and long-term programs and remembered that Nissan is expanding its dealer net in Brazil. “Last year, we opened nine new dealerships totaling 195”.

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Alzira Rodrigues

Jornalista formada pela Universidade Metodista de São Paulo, iniciou a cobertura do setor automotivo em 1981 na Sucursal do ABC de O Estado de S. Paulo. Manteve-se na área desde então, passando por outros jornais e também revistas e sites.

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